Data-Driven Persona AI
Have research data? JourneyTrack offers two easy options for persona creation: Defined, when you know some basic persona criteria and have data, or Emergent, where our AI analyzes your raw data to uncover the right personas for you—fast, smart, and hassle-free.
Proto Persona AI
Create robust proto personas in minutes with AI. Simply provide a few details and let AI do the rest to create a proto persona to get you started.
Personas from scratch or templates
Prefer a more manual approach? Create personas from scratch or use our handy templates to get you started. Customize photos, quotes, and backgrounds, and use meters and sliders to adjust attributes. Modify and share personas in real time.
Restricted personas
Master user persona management across your entire organization. Craft personas to be used across the entire organization, or create ones tailored to a specific journey map or workspace with restricted access. The choice is yours!
Segmentation
Identify and address biases by comparing your customer base with US Census data or a dataset of your choice. Discover areas for improvement in age, race, education, income representation, and more using our Segmentation feature.
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