Privacy policy

Last updated: April 29, 2024

JourneyTrack (or the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use, and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.

For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at

“Service” refers to the Company’s services accessed via the Site, in which Registered Users can create, collaborate, and share personas and journey maps.

The terms “we,” “us,” and “our” refer to the Company.

“You” and “your” refers to you, as a Registered User of our Site or our Service.

Capitalized terms that are not defined in this Privacy Policy have the meaning given to them in our Terms of Use (found here:

If you do not want your information processed in accordance with this Privacy Policy in general or any part of it, you should not use our Site or our Service. By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use (found here:, and you consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

We collect the following types of information about you:

(a)   Information you provide us directly

We may ask for certain information when you register for a JourneyTrack account or correspond with us (such as a username, your first and last name, phone number, employer, and e-mail address).

We also collect any messages you send us through the Service (such as user feedback, search queries, and prompts) and may collect information you provide in Registered User content you post to the Service. We use this information to operate, maintain, improve, and provide the features and functionality of the Service to you, to correspond with you, and to address any issues you raise about the Service.

If you don’t provide your personal information to us, you may not be able to access or use our Service or your experience of using our Service may not be as enjoyable.

(b)  Information we collect from you automatically

We will directly collect or generate certain information about your use of the Service (such as user activity data, analytics event data, and clickstream data) for data analytics and machine learning and to help us measure traffic and usage trends for the Service. We may also use third-party analytics tools that automatically collect information sent by your browser or mobile device, including the pages you visit and other information, that assists us in improving the Service. For more information, please see the paragraphs below on cookies information, log file information, clear gifs, device identifiers, and location data.

(c)   Cookies information and information taken from similar technologies

When you visit the Service, we (and our third-party partners) will send cookies — small text files containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and allows JourneyTrack do things like help you log in faster, enhance your navigation through the site, remember your preferences and generally improve the user experience. Cookies also convey information to us about how you use the Service (e.g., the pages you view, the links you click, and other actions you take on the Service) and allow us or our business partners to track your usage of the Service over time. They also allow us to measure traffic and usage trends for the Service, and recommendations that may be of interest to you and measure their effectiveness, and find potential new users of the Service.

You can control or reset your cookies and similar technologies through your web browser, which will allow you to customize your cookie preferences, to refuse all cookies, or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled. For more information on how we use cookies and other technologies and how you can control them, please read our Cookie Policy.

(d)  Content within your account

We receive content that you create within your JourneyTrack account and media you upload for use within it, such as designs, images, documents, and metadata about your content.


We use the information we collect about you for the purposes set out below:

(a)   Providing you with the Service: We use the information that you directly give us to provide the Service to you. This includes allowing you to log in to JourneyTrack, operating and maintaining the Service, giving you access to your Registered User content, and billing you for transactions that you make via the Service. We also use information we collect about you automatically to remember information about you so that you will not have to re-enter it during your visit or the next time you visit the site.

(b)  For data analytics: We use information about you to help us improve the JourneyTrack Service and our users’ experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns.

(c)   For Service improvement (including analytics and machine learning): We may analyze your activity, content, media uploads, and related data in your account to provide and customize the Service and train our algorithms, models, and AI products and services using machine learning to develop, improve, and provide our Service. You can manage the use of your data for training AI to improve our Service by emailing

(d)  These activities include, but are not limited to:

  • labeling and detecting components in Registered Users’ journeys, personas, and other content in order to provide and enhance suggestions and composition of components therein;
  • predicting the most relevant subscription or product offerings for a Registered User to tailor communications, and
  • search terms and corresponding search interaction data to deliver the most relevant design and/or persona result.

(e)   Customizing the Service for you: We use and combine the information you provide us and information about you that we collect automatically and receive from other sources (including information we receive on and off our Service) and combine it with information about the behavior of other users to make sure that your use of the Service is customized to your needs. For example, to recommend templates, journeys, and personas that are likely to be useful to you in a customer journey, we may use information derived from your prior behavior on our Service, the use of these elements by other people working on similar designs, and other inferred information.

(f)    To communicate with you about the Service: We use your contact information to get in touch with you and to send communications about critical elements of the Service. For example, we may send you emails about technical issues, security alerts or administrative matters.

(g)  To promote and drive engagement with the JourneyTrack Service: We use your contact information to get in touch with you about taking part in our surveys or about features and offers relating to the Service that we think you would be interested in. We also use information we collect about you to make sure that you get the most relevant offers and promotions based on your use of the Service and your preferences. You can opt out of these communications as described below.

(h)  Customer Support: We use information about you, information that we collect or and from within your account, information that you provide to our customer support team, and information about your interactions with the Service to resolve technical issues you experience with the Service and to ensure that we can repair and improve the Service for all JourneyTrack users.

(i)    For matters that you have specifically consented to: From time to time, JourneyTrack may seek your consent to use your information for a particular purpose. Where you consent to our doing so, we will use it for that purpose. Where you no longer want us to use your information for that purpose you may withdraw your consent to this use.

(j)    For troubleshooting, error resolution, and service improvement: We may need to review your Registered User content to support your request for help, correct general errors with the JourneyTrack Service or improve our services.

(k)   For matters that we are required to use your information by law: JourneyTrack will use or disclose your information where we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of JourneyTrack, our users or others.


(a) How we share your information

We share your information with third-party service providers for the purpose of providing the Service to you, to facilitate JourneyTrack’s legitimate interests, or if you consent. These service providers are vetted by us and will only be provided with access to your information as is reasonably necessary for the purpose that JourneyTrack has engaged the service provider. We require that such third parties comply with applicable laws and have security, privacy, and data retention policies consistent with our policies to the extent necessary for them to perform a business or technology support function for us.

Some of the third parties with whom JourneyTrack may share your personal information are service providers who assist JourneyTrack with functions such as:

  • Billing;
  • Customer support and customer management;
  • Email services;
  • Hosting and storage;
  • Data analytics and predictive analytics;
  • Data labeling and machine learning;
  • Security;
  • Domain name registration; and
  • Other service providers.


b. How you can share your information

If you are a Registered User under a Client owner account, then any information or content that you create using such account or activity you take within said account may be shared with other members and the Client owner. If requested by the Client account owner, JourneyTrack may re-assign ownership of any Registered User content you post to JourneyTrack to the Client account owner or to another Registered User authorized to access the Client account information. The Client account owner or any Client account administrator for your account may also move, delete, or edit any folders or items you share with them or the Client account. You should ensure that any personal information, confidential information, or Registered User content that you’d like to keep private is retained in a separate personal account.

Only people authorized by the Client account administrator or who have the link can access, view, or edit (as you select) your Registered User content. This means if you share the link on an email or other communication with numerous people in the Client account, any of them can access your information without further permission. This is subject to being made available for your Client associated account.

JourneyTrack collects your links and they may be shared with service providers where required to provide the Services. Once you share a link, it may be on-shared by your recipients if they have authority to share the Client account associated information.

(c) Sharing in connection with a merger, acquisition or reorganization

JourneyTrack may also share, sell, or transfer your information to third parties in connection with or contemplation of (including as part of the due diligence process) any merger, acquisition, reorganization, financing, sale of assets, bankruptcy, or insolvency event involving JourneyTrack or any portion of our assets, services or businesses. Information such as customer names and email addresses, Registered User content, and other user information related to the Service may be among the items shared, sold, or otherwise transferred in these types of transactions. You will be notified via email and/or a notice on the Service if such a transaction takes place and be given notice of any material changes to the way we handle your data under this policy.

(d) Sharing with other third parties

JourneyTrack will also share your information with third parties in certain circumstances, such as where you consent to our sharing it with a third party for a particular purpose.

You or your account administrator may also choose to work with third-party products integrated into JourneyTrack or third-party applications from within JourneyTrack.

These third-party products and apps are not controlled by us, and this privacy policy does not cover how third-party apps use your information. You should review the terms and conditions of any third-party apps before connecting them to the Service. If you object to information about you being shared with these third parties, do not use the Service.

(e) Sharing aggregate data

We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated such anonymized data with third parties

(f) Sharing with authorities

We access, preserve and share your information with regulators, law enforcement, police, intelligence sharing and take down services and others in accordance with our authority request policy or where we have a good-faith belief that it is necessary to detect, prevent or address fraud, breaches of our Terms of Use, harmful or illegal activity, to protect JourneyTrack (our rights, property or intellectual property), you or others, including as part of investigations or regulatory enquiries or to prevent death or imminent bodily harm.


Your information collected through the Service will be stored and processed in the United States and any other country in which JourneyTrack or its subsidiaries, affiliates or service providers maintain facilities or employ staff or contractors. JourneyTrack transfers information that we collect about you, including personal information, to affiliated entities, and to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. As a result, we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. However, we always take steps to ensure that your information remains protected wherever it is stored and processed in accordance with applicable laws. Where required under applicable laws, you consent to the transfer of information to the U.S. or any other country in which JourneyTrack or its parent, subsidiaries, affiliates, or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

The security of your personal information is important to us. We implement security measures designed to protect your information from unauthorized access and follow industry best practices to protect the personal information submitted to us, both during transmission and once we receive it. Your account is protected by your account password, and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures, including encryption, firewalls, continuous infrastructure monitoring, vulnerability scans, secure socket layer technology, and SOC 2 Certification.  However, these measures do not guarantee that your information will not be accessed, disclosed, altered, or destroyed. By using our Service, you acknowledge that you understand and agree to assume these risks. Your privacy settings may also be affected by changes to the functionality of third-party sites and services that you add to the JourneyTrack Service. JourneyTrack is not responsible for the functionality or security measures of any third party.


Following the termination or deactivation of your user account, JourneyTrack will retain your profile information and Registered User content for up to one (1) year, and for as long as we have a valid purpose to do so. In particular, JourneyTrack will retain your information for the purpose of complying with its legal and audit obligations, and for backup and archival purposes.


(a) You control your account information and settings

We provide choices about how we process your account information:

  • You can manage the privacy preferences available to you by visiting the page and updating your preferences at any time;
  • You can request access, correction or deletion of the data JourneyTrack holds on you by contacting; and
  • You can opt out of receiving marketing messages by emailing or by clicking on the “unsubscribe link” provided in such communications. However, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).

(b) Opting out of collection of your information through tracking technologies

  • Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents JourneyTrack or its business partners from tracking your browser’s activities in relation to the Service. However, doing so may disable many of the features available through the Service. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, please read our Cookies Policy or you can contact us directly at

(c) Opting out of enrichment using third-party data

  • As described above, we may combine information about you with information obtained from third-party sources to better understand your profile and interests so that we can deliver customized offers and other personalized services. You can opt out of JourneyTrack collecting more data about you from third-party providers to tailor your experience and messages we send you here or by emailing

(d) Managing how JourneyTrack analyzes your data for analytics and machine learning

  • You can manage your preferences relating to how JourneyTrack and the third-party service providers we engage to enable functionality within the Service may use your data for training AI, including through the use of machine learning technologies. Please visit this page for further information.

(e) Rights in respect of your Information

The laws of some countries grant particular rights in respect of personal information. Individuals in certain countries, including the European Union, United Kingdom, United States, and Brazil have the right to:

  • Request access to their information;
  • Request that we correct inaccuracies in their information;
  • Request that their information be deleted or that we restrict access to it;
  • Request a structured electronic version of their information; and
  • Object to our use of their information.

Should you wish to make a request in respect of your personal information please contact us at You also have the right to object to our processing of personal data about you for marketing purposes, and we will stop processing data for that purpose.

In some circumstances, JourneyTrack will not be able to comply with your request regarding your personal data. If we are unable to remove any of your information, we will explain why. For example, we may not be able to provide a copy of your information where it infringes on the rights of another user. In some cases, you may have shared your information with third parties, such as by publishing a design on a third party’s website. In that case, JourneyTrack will not be able to delete the information, and you will need to contact that third party directly.

If we are unable to resolve your request, or if you are concerned about a potential violation, you also have the option to report the issue or make a complaint to the data protection authority in your jurisdiction. Where you have provided your consent to certain processing and no longer want us to use your information for that purpose, you may withdraw your consent to this use, although this will not affect the lawfulness of processing based on consent before its withdrawal.


The Company reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site by means of updating our effective date found at the top of this privacy policy. You should periodically check the Site and this privacy page for updates, as your continued usage after any changes to this privacy policy indicates your agreement with said changes.


This section of the policy applies to JourneyTrack users who are located in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK). JourneyTrack processes your personal data in accordance with European laws and regulations, such as the General Data Protection Regulation (GDPR) and the UK General Data Protection Regulation (UK GDPR).

(a) Controller's details

For the purposes of the GDPR and UK GDPR, JourneyTrack, Corp  is the controller of your personal data. JourneyTrack, Corp., registered address is at 3422 Old Capitol Trail, Suite 700, Wilmington, Delaware 19808-6192, and we can be contacted using the details provided in the section below, “How to contact us” heading.

In certain circumstances, we process personal data as a processor on behalf of our customer. JourneyTrack’s Terms of Use sets out the circumstances where JourneyTrack processes personal data as a processor. In these cases, it is the JourneyTrack customer that is responsible for the processing of your personal data and JourneyTrack’s processing will be governed by the terms of the contract and accompanying privacy terms it has entered with the customer. If you have questions or concerns about how your personal data is handled by one of our customers, you should contact the relevant customer who is using our Service and refer to their separate privacy policies.

(b) Legal bases for processing

If you are located in the EEA, Switzerland, or the UK, we need a lawful basis to collect, use, and disclose your personal data as a controller. Our lawful basis will depend on the information concerned and the context in which it is processed.

Generally, JourneyTrack will collect and use your information as follows:

  • Contractual necessity: We need it to provide the Service to you and fulfill our obligations to you under our Terms of Use. For example, this includes creating and maintaining your account, resolving issues you may experience with the Service, obtaining payment for our Services, and providing you with access to your designs.
  • Legitimate interests: It is necessary for our legitimate interests, for example, providing a useful and customized Service, sending you relevant marketing messages, using information we collect about you (like your platform usage, occupation and employer) so that we can make more informed predictions, decisions and offers for our users, helping users connect with team members and their employer's subscription on JourneyTrack and enhancing our Service via research and development, data analytics, data labeling, machine learning and predictive analytics relating to your usage data. We do not rely on this lawful basis where our legitimate interests are overridden by your rights and interests.
  • Consent: You consent to us and our third-party partners using your information in a certain way – for example, to hear about new features or offers and for machine learning and predictive analysis relating to your Registered User content.
  • Legal obligations: It is necessary for compliance with our legal obligations – for example, to disclose your information in response to law enforcement requests and to retain your information for our record-keeping purposes.

If you consented to our use of your information, you can withdraw that consent at any time. Depending on the situation, you can either withdraw your consent by emailing or through your account settings.

Where we use your information for our legitimate interest, you have the right to object to that use by contacting However, if you do, it may diminish the quality of the Service you receive or prevent you from using the Service.

(c) Cross-border transfers of information

By signing up, you understand and agree that JourneyTrack, Inc (an entity in the United States) will receive and process your personal data. We may transfer your personal data to other countries where our affiliates and service providers are located. Please note that some of these countries may have data protection laws that are different from your country (and, in some cases, may not be as protective). For JourneyTrack users in the EEA, Switzerland, or UK, where we transfer your information to a third-party service provider that is not located in Europe and is not in a country that benefits from an adequacy decision by the European Commission, UK, or Swiss authorities, we will require those third-party providers to enter into an agreement that provides appropriate safeguards for your information, including by using the EU Model Clauses and the UK International Data Transfer Addendum.


This section of the policy applies to JourneyTrack users who are located in the United States. In certain U.S. states, JourneyTrack users have additional rights afforded to them under applicable state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act.

(a) Categories of personal information collected by JourneyTrack

For more details about the personal information JourneyTrack has collected in the past year, please see section  “Information we collect.” For details on how we use that information, who we share it with, and how long we keep it, please see section  “How we use your information,” section “Sharing your information,” and section “How long we keep your information.”

(b) Rights in respect of your personal information

These state privacy laws give resident users various rights with respect to the personal information we collect, including the right to (subject to applicable law and certain limitations):

  • Request access to the personal information JourneyTrack has collected about you;
  • Request that JourneyTrack delete your personal information;
  • Request that JourneyTrack correct inaccurate personal information;
  • Appeal decisions where we deny your rights request.

(c) Exercising your rights

You may make a request by contacting us at We will authenticate your request using the email address associated with your JourneyTrack account and if necessary, proof of residency. Depending on applicable state law, you may also appeal a refusal to take action on a request by contacting us at


If you have any questions about this Privacy Policy or the Service or wish to make a complaint, please contact us at:



Privacy Director


8350 NW 52 Terrace, Suite 301

Doral, Florida 33166

The EDPO and EDPO UK can both be contacted at If you are in the EEA, data subject request forms can be accessed at If you are in the UK, data subject request forms can be accessed at

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