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JourneyTrack, a leading customer journey management platform, today announced the launch of Data-Driven Persona AI, a powerful new feature that enables CX teams to automatically generate fully-formed, actionable personas from raw research data. With this launch, JourneyTrack further establishes itself as the most robust and flexible persona creation platform in the customer experience (CX) industry.
This release enhances JourneyTrack’s existing Persona AI suite, which already includes Proto Persona AI—a tool for rapidly building early-stage personas when data is limited. Together, these tools provide unmatched speed, intelligence, and accuracy across the entire persona development lifecycle.
“Personas are the foundation of every great experience,” said Ania Rodriguez, Founder and CEO of JourneyTrack. “But for too long, CX teams have been forced to choose between speed and accuracy. With our Persona AI suite—including Proto Persona AI for ideation and Data-Driven Persona AI for research-backed creation—we’ve eliminated that tradeoff. Now, organizations can generate personas in minutes that are both grounded in data and immediately usable across journey design, service delivery, and experience optimization.”
Data-Driven Persona AI offers two flexible creation paths:
- Defined Mode: Ideal for teams who know how many personas they need and have basic criteria. The AI analyzes the data to build detailed personas within that framework.
- Emergent Mode: For teams who want AI to analyze raw qualitative or quantitative data and surface persona groupings and patterns automatically—saving time and unlocking insights that might otherwise go unnoticed.
These capabilities empower CX professionals, researchers, and designers to accelerate their workflow without compromising quality, using data they already have to drive persona creation, journey mapping, and strategic alignment across the organization.
About JourneyTrack
JourneyTrack is the next-generation customer journey management platform built to help organizations create, manage, and measure experiences that matter. Powered by AI, JourneyTrack transforms how CX teams work with journey maps, personas, research insights, and KPIs—delivering a smarter, faster path to experience innovation. Customers include Fortune 100 enterprises, healthcare providers, higher education institutions, and service design agencies. Learn more at www.journeytrack.io.
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