Beyond Executive Buy-In: How CX Leaders Gain Real Influence

Beyond Executive Buy-In: How CX Leaders Gain Real Influence is a practical, 45-minute session where Mark Slatin and Ania Rodriguez show CX leaders how to apply the Trusted Guide Approach, and leverage modern customer journey management platforms, to earn executive trust, influence decisions, and turn CX insight into business action without formal authority.

In this session, you will learn:

1. How CX Leaders Earn Executive Trust and Credibility
   Learn what senior leaders actually look for in trusted advisors, how the Trusted Guide approach reframes CX leadership, and why credibility, relevance, and reliability matter more than passion or persistence.
2. How to Translate CX Work into Executive-Level Business Value
   Discover how to connect journey insights to growth, efficiency, and risk reduction—and how modern customer journey management platforms help operationalize CX work in ways executives recognize and act on.
3. How to Build Lasting Influence Without Formal Authority
   Explore practical techniques for stakeholder alignment, decision influence, and momentum-building that move CX leaders from one-time approval to a sustained seat at the strategic table.

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