JourneyTrack, the leading customer and organizational journey management platform, today announced a substantial expansion of its integration ecosystem, adding Google Analytics, Google BigQuery, Adobe Analytics, Azure DevOps, and Monday.com to its growing roster of native connections. These integrations empower customers to connect real-world business and operational data directly to their journey programs, driving actionable insights and measurable business outcomes.
With today’s release, JourneyTrack continues its mission to move beyond traditional journey mapping toward true journey management, where static visualizations evolve into dynamic business tools that inform decision-making, align cross-functional teams, and help businesses track progress and impact across strategic initiatives.
New Enterprise-Grade Integrations Include:
- Google Analytics 4 — Pull engagement, session, and conversion metrics directly into journeys to understand user behavior in context.
- Google BigQuery — Ingest and correlate enterprise data at scale, connecting performance metrics to customer and operational journeys.
- Adobe Analytics — Bring in rich digital analytics to quantify experience performance across touchpoints.
- Azure DevOps — Create and manage work items that close the loop between insights and execution.
- Monday.com — Generate and sync tasks tied to journey insights to ensure improvements move from concept into action.
These new integrations sit alongside an already robust set of connections — including Qualtrics, Medallia, Forsta, Jira, Snowflake, and others — giving organizations a unified lens into both customer experience and internal execution workflows.
“Today’s customers and employees expect seamless, relevant experiences, but companies often struggle to connect insights with the systems that drive real business decisions,” said Ania Rodriguez, Founder and CEO of JourneyTrack. “With these new integrations, we’re closing that gap, turning journey maps into living business assets that update with real-time data, inform cross-enterprise decisions, and unlock measurable outcomes. And this is just the beginning; our upcoming agentic capabilities will further augment manual decision-making by ensuring journeys always reflect current state and proactively recommend improvements.”
The expanded integration ecosystem reinforces JourneyTrack’s vision of journey management as a strategic business discipline, bridging the divide between insight and execution, and enabling teams to monitor performance, track progress, and demonstrate impact across functions and systems.
Looking ahead, JourneyTrack has signaled major advances in agentic capabilities, intelligent, context-aware assistants that will help organizations keep journeys continuously meaningful, automatically update models based on live data, and surface prioritized recommendations for improvements and future-state designs.
About JourneyTrack
JourneyTrack is a customer and organizational journey management platform that helps teams visualize, align, and optimize experiences across customers, employees, and partners — turning insight into action and maps into measurable outcomes. Trusted by enterprises across industries, JourneyTrack transforms journey data into strategic growth intelligence.
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