JourneyTrack, the leading AI-native customer journey management platform, today announced the launch of its Experience Enablement Services, a comprehensive suite of advisory offerings designed to help JourneyTrack customers maximize the return on their customer experience investments.
The services are designed to go beyond traditional onboarding and consulting. With a focus on activation, alignment, and measurable outcomes, JourneyTrack’s enablement advisors partner with clients to establish CX strategy, build internal capabilities, activate journey frameworks, and prove business impact.
“Customer experience leaders don’t just need more strategy decks—they need activation, alignment, and proof of value,” said Ania Rodriguez, Founder & CEO of JourneyTrack. “Our Experience Enablement Services are built to help customers unlock the full power of their CX initiatives and our platform. From journey mapping skills and organizational buy-in, to measurement frameworks and GenAI guidance, we give teams the tools and expertise to transform customer journeys into real business growth.”
Service Areas
JourneyTrack’s Experience Enablement Services span these core areas:
- Journey Mapping & Management Skills – Equip teams with essential skills in journey creation, persona development, data integration, and executive storytelling.
- Vision & Strategy – Establish a CX vision aligned with customer goals and business KPIs, ensuring CX becomes central to strategic decision-making.
- Organizational Buy-In & Activation – Build enterprise-wide engagement with governance models, change management, and champion networks to sustain momentum.
- Measurement, ROI & Business Impact – Create CX metrics frameworks, integrate Voice of the Customer (VoC) programs, and link journey improvements directly to measurable business outcomes.
- Generative AI for CX – Guide teams to leverage GenAI within JourneyTrack, apply data effectively, and prepare for the future impact of AI-driven customer experience.
- Advisory & Strategic Coaching – On-demand access to seasoned advisors for customized projects, strategic Q&A, and best practice guidance to maximize the power of JourneyTrack within their organizations.
Expert Advisory Team
Services are delivered by JourneyTrack’s team of seasoned consultants, who bring decades of CX leadership experience across industries such as financial services, healthcare, retail, travel, and technology:
- Michelle Beeson – Former Forrester Senior Analyst, with 18+ years of experience advising executives on CX and digital transformation.
- Rima Campbell – CX leader with experience at Citibank, UserTesting, and UserZoom.
- Bob McGinn – CX strategist with expertise across Genentech, Forsta, SVB Financial, and Blue Shield of California, who is known for turning complexity into compelling narratives.
- Evan Passero – Former Southwest Airlines CX strategist specializing in digital journeys and uncovering hidden friction points.
Unlocking ROI from CX Investments
With these services, JourneyTrack empowers customers not only to map and measure customer journeys but also to drive adoption, break down silos, and translate insights into actionable steps. By embedding CX into strategy and operations, organizations can achieve measurable results in customer satisfaction, loyalty, retention, and efficiency.
For more information about JourneyTrack’s Experience Enablement Services, visit www.journeytrack.io/enablementservices.
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